Linkedin: Quite possibly the most overlooked social media tool

Social media as an accepted stand-alone public relations practice remains just a few years old, but for some reason I still find it easy to think that there is little new under the sun.

After all, if we break apart social media into their functional pieces the actual act of sharing information today is not much different from it was when the young PR industry was ruled by guys who walked newspaper newsrooms drumming up interest in their clients’ news. Continue reading “Linkedin: Quite possibly the most overlooked social media tool”

State DOTs Expand Use of Social Media but Implementation Challenges Remain

Social Media ReportWhile most state departments of transportation now actively use social media in their regular communication programs, further adoption of the online tools is being hampered by some familiar age-old challenges, according to the fourth annual State DOT Social Media Survey by the American Association of State Highway and Transportation Officials.

The survey, which is conducted each spring, asks state departments of transportation about their use of social media tools and issues related to deployment of social media tools as a way to measure the adoption, implementation and best practices for the industry. (Editor’s note: Full disclosure time. I annually help write the survey and help analyze the results of this report for AASHTO, which is my employer).

This year’s report found that nearly 90 percent of respondents are using both Facebook and Twitter accounts to communicate with the public, by far the most popular social media tools for state DOTs. By comparison, “In 2010, less than half of state DOTs used Facebook and only 26 states had Twitter accounts.” Continue reading “State DOTs Expand Use of Social Media but Implementation Challenges Remain”

Wasting time on the company dime? Build a social strategy for internal audiences

How much time to do you spend on Facebook? How about Twitter?

As a communications professional, probably quite a bit of time. According to Facebook’s IPO filing earlier this year, the average Facebook user spends more than 12 minutes a day using its site. That does not include time spent using Facebook’s mobile apps.

According to ComScore, Americans are spending hours and hours every month on social media sites like Pinterest (1 hour and 17 minutes), Twitter (36 minutes), LinkedIn (17 minutes) and even poor Google Plus (6 minutes).

While we talk a lot as communicators about what that means to our external marketing efforts, time spent on social media is becoming a serious issue for transportation agencies concerned about how their employees are spending their days. Are they wasting time on social media, or are they being more efficient?

Continue reading “Wasting time on the company dime? Build a social strategy for internal audiences”

Learning and Growing: What are you doing to stay fresh and current?

There is an aspect to communications work that is always evolving. We talk about it often here on this blog, that technology influences behavior and societal expectations for how transportation agencies can, and should, share information with its stakeholders and customers.

Keeping up with it all is hard work. From public participation to public information, communication and outreach best practices are evolving so rapidly that it is unreasonable for any one person to be considered the premiere expert on all of it.

Continue reading “Learning and Growing: What are you doing to stay fresh and current?”

Resources for transportation communications pros

In recognition of the holiday season, I thought I would offer my colleagues in the transportation communication world a few of go-to resources for staying current and informed about what’s happening in our world.

Transportation news:

Before you can communicate about transportation, you have to know what’s going on around you. Of course there is AASHTO Journal and AASHTO’s Daily Transportation Update, which I highly recommend (along with AASHTO Mobile, available for Android and iOS).

Here are a few of the better industry blogs covering Capitol Hill:

Continue reading “Resources for transportation communications pros”