Journalism is here to stay, so listen up

typewriter, iPad and television

This week I got a chance to attend a local Public Relations Society of America National Capitol Chapter sponsored panel session featuring multimedia news reporters. I jump at any chance to listen to journalists, especially when they are willing to talk about the shifting sands upon which the industry is currently built.  Continue reading

State of the Media: Why it still matters

I learned some very important lessons in journalism school (aka: Washington State University. Go Cougs!).

I learned the proper use of the comma. I learned never to use passive verbs. And I learned to follow the money. Always follow the money.

So what does that have to do with communicating about transportation? A lot, actually.

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