Journalism is here to stay, so listen up

typewriter, iPad and television

This week I got a chance to attend a local Public Relations Society of America National Capitol Chapter sponsored panel session featuring multimedia news reporters. I jump at any chance to listen to journalists, especially when they are willing to talk about the shifting sands upon which the industry is currently built.  Continue reading

Media relations: Is your news outreach making the grade?

We are at a unique point in the evolution of transportation agency media relations. The evidence is mounting that journalists and journalism are changing in ways we hardly could have expected just a few years ago.

For instance, the New York Times and the Financial Times both are close to generating more revenue from subscribers than advertising dollars.  Just reaching that point suggests an amazing shift in power that we will have to watch closely. Gigaom takes a hard look at why and how the basic economics of news operations might affect the size and scope of the news industry. And, I’ve written before (“Three insights for transportation communicators from today’s newsroom editors”) about how reporters are increasingly using social media to help cover their topic areas.

Such a change in tactics by reporters would certainly suggest we should be shifting our tools of engagement, right? Continue reading

State of the Media 2011: A few nuggets for the transportation communicator

The latest Pew Center for Excellence in Journalism report on the State of the Media was released Monday, March 19, and it includes many interesting insights. I have not read through the entire report yet, but a few things jumped out at me.

The annual report tends to serve as a snapshot in time for how people are currently consuming news and information. It analyzes online news, newspapers and broadcast outlets. For those of us in the transportation communications world, understanding how people are consuming their news helps in deciding how best to strategically approach building our outreach efforts.

Continue reading