A strategic campaign supporting connected vehicle technology in Utah and a broad-reaching integrated anti-litter campaign in North Carolina grabbed the two top awards in the 2021 annual TransComm Skills Awards that were announced in September during a virtual committee meeting.
TransComm, AASHTO’s Committee on Transportation Communications, sponsors the annual skills awards to facilitate the sharing of best practices and to recognize outstanding communications efforts.
Utah DOT earned the Excel Award for best integrated campaign with consultant support for its “Automated Shuttle Pilot Pilot Outreach” effort. The campaign helped educate Utahan about the states first automated shuttle. But midway through the project a shuttle passenger was injured and Utah engaged its crisis communications response plan.
North Carolina earned the Excel Award for best campaign without a consultant for its #DontTrashNC anti-litter campaign. Little clean up along North Carolina highways suffered during the COVID-19 pandemic. The NCDOT communication team developed a robust initiative that raised awareness for the issue and reignited interest in the annual volunteer-based Spring Litter Sweep.
In 2009, the District Department of Transportation began what, at the time, was a fairly novel way of interacting with the public over the state of infrastructure. What became known as “Pothole Palooza” was quite brilliant. The folks at DDOT told the public to “tweet” photos and the location of potholes and someone with the city would be out to fix it within 72 hours.
The response was immediate and immediately successful. The public responded so well that in 2015, the District announced that it had fixed more than 36,000 potholes during its annual spring campaigns. You can actually see the results and track repairs on a DC DOT map. Continue reading →
Mobility Lab is one of the more interesting groups advocating for transportation investment. Based in Arlington, Virginia, the group describes itself as “a leading U.S. voice of “transportation demand management” – moving people instead of cars – and works to create a shared national voice with clear calls to action from TDM agencies across the country.” Continue reading →
It’s the holiday season and a time to take stock and be thankful for the year that has passed and, in turn, to look ahead in anticipation for what is still to come. It is with that spirit that I offer up a few items that, as a transportation communicator, I wish for in 2015. Continue reading →