The hottest new tactic for transportation agencies is podcasts? Yes, podcasts!

It may be hard to believe, but one of the hottest media tactics is podcasting. And several transportation departments and trade associations have developed podcasts as a way to reach what experts says is a still growing audience.

According to “The Podcast Consumer 2019,” a report published by Edison Research earlier this year, 22 percent of people age 12 and older listen to podcasts weekly, and nearly a third of people listen to podcasts monthly.

Edison’s report finds that the audience share for podcasting has grown a whopping 122 percent since 2014. And, young people age 12-24 are among the largest consumers of podcasting.

Music Oomph has compiled a host of interesting statistics on podcasting.

Continue reading “The hottest new tactic for transportation agencies is podcasts? Yes, podcasts!”
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Transportation Performance Measures: Colorado DOT is Making it Personal

Colorado DOT Web Page Sometimes the little things matter a great deal.

State departments of transportation have focused on accountability and transparency — two common catch phrases in our business — for as long as there have been departments. At least a dozen years ago or more state transportation agencies began focusing on how to communicate in a way that helps the public better understand where their money was being spent.

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