Selling transportation: Travel in their shoes, and make it local

Whether you’re a cycling enthusiast, a concrete proponent or someone who touts transit, there are some common communication themes that are likely to make the job of talking transportation with your customers more successful.

Two important complementary reports help define a tact toward greater public understanding and support for our national transportation as a whole – not highways over pedestrians, or capacity versus dedicated bike lanes.  These reports – one from the Miller Center and one from the National Cooperative Highway Research Program – offer transportation experts a chance to step back from the day-to-day advocacy and consider a different way of approaching advocacy.

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