Talking Work Zone Safety: “He’s the best dad ever”

Be Work Zone Alert
The California Department of Transportation recently launched a new work zone safety campaign featuring agency workers and their families.

The California Department of Transportation (Caltrans) ¬†and its partners — the California Highway Patrol, California Office of Highway Safety, California Department of Motor Vehicles and Impact Teen Drivers — recently launched a new work zone safety campaign featuring Caltrans employees and their children under the tagline, “Be Work Zone Alert.”

The multimedia campaign features a beautiful web page, outdoor advertising and public service announcements. Social media posts feature the hashtag #BeWorkZoneAlert.

Continue reading “Talking Work Zone Safety: “He’s the best dad ever””

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Research for Transportation Decision-making

Cover for Guide to Developing Marketing
courtesy: FHWA Highways for Life

Transportation agencies are constantly innovating to meet the needs of an aging system, a declining revenue stream and an evolving customer base. The FHWA Highways for Life program earlier this year published a document, “A Guide to Developing Marketing Research for Highway Innovations,” which is intended to help transportation agencies “understand the needs, wants, and values of their existing customers and potential customers and us that information to make better decisions.”

While I believe that most agencies already use some kind of research when deciding whether to pursue programmatic and operational innovations, the guide should prove a very useful resource for the transportation communications community.

Filled with anecdotes and case studies, the manual is a solid introduction to marketing research. It will explain things to consider when deciding on the types of research you might need, whether you will need to bring in a consultant and even some strengths and weaknesses for various research methods.

Whether you are a seasoned communication pro, or just getting started, the Highways for Life guide is worth checking out.

 

TransComm preview: Five transportation stories that will shape the year ahead

With AASHTO Subcommittee on Transportation Communications annual meeting next week in Raleigh, NC, it is worth noting a few of the stories that are likely to be part of the conversations. Please remember, this blog does not offer political commentary. This list simply acknowledges some important stories that transportation communications professionals have a high chance of managing in the coming year.

Continue reading “TransComm preview: Five transportation stories that will shape the year ahead”

Don’t Barrel Through Work Zones

In Washington state, where the department of transportation’s favorite color is green, everyone is orange. Really. Everyone.

They’re orange in Louisiana, too. From Oklahoma to North Dakota, Maine to Florida, Texas to Michigan – nearly every state will feature some kind of activity in recognition of National Work Zone Awareness Week, April 23-27. Continue reading “Don’t Barrel Through Work Zones”