Tag Archives: Engagement

New Research Reveals Messages that Move Public to Support Transportation Investments

A new research report published this week by the National Cooperative Highway Research Program offers some insight into how the general public views transportation, and suggests some ways to discuss investments that could generate greater support. But there are not … Continue reading

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Talking email: Social gets the headlines, email gets the eyeballs

Twitter and Facebook mostly likely get most of you team’s attention, while Instagram’s massive growth — especially with younger drivers and commuters — should probably push its way into your communication strategy. But when was the last time you really … Continue reading

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Annual Survey Shows States Still Driving Toward Greater Social Media Usage

The fifth annual state department of transportation social media survey results were released last month at the annual meeting of TransComm, the AASHTO Subcommittee on Transportation Communications. (Editor’s note: Full disclosure, I work at AASHTO and oversee the annual survey … Continue reading

Posted in Communications, Mobile communications, Research, Social Media | Tagged , , , , , , , , , , , , , , , , , | 5 Comments