Transportation organizations have important information to share with the traveling public. That’s especially true during natural disasters when maintenance crews and first responders are often the first people surveying damage and assessing the status of infrastructure leading to people’s homes and businesses.
There is no doubt that social media is a standard practice for state DOTs and other transportation agencies. And, as with other standard government communications, public records and retention laws, guidance and regulation abound for social media.
That’s right. Today’s transportation communications practitioners expected to keep up with emerging technologies, learn the rapidly shifting cultures that govern each unique space, and stand ready to share credible, vetted information at a moments notice regardless of the time of day. They also have to understand and comply with archiving rules and regulations governing their organization. Continue reading “What’d you say? Archiving the conversation for public records”
Even as the price of fuel remains low and national vehicle miles traveled grows on our nation’s highways, there is no doubt that bicycling — whether competitively or recreationally — is growing in popularity.
My friends at the Washington State Department of Transportation posted this photo on their Flickr feed recently. Amazing how a photo can offer a glimpse into the world of transportation.
From WSDOT: “Avalanche Specialist Alan Willard yells “FIRE!” as he shoots a howitzer. Crews are working to reduced avalanche hazard near SR 20 at Liberty Bell. The successful mission knocked down 8 feet of snow covering both lanes of the highway.”
Twitter and Facebook mostly likely get most of you team’s attention, while Instagram’s massive growth — especially with younger drivers and commuters — should probably push its way into your communication strategy.