Transportation Disasters: Talking Extreme Weather

Transportation departments of all shapes and sizes are becoming more seasoned at responding to unexpected incidents and activities. A road buckles, a hill side rolls away, or perhaps the snow storm of the century hits again — for the third time in three years.

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State DOTs Share Sandy Images

It has been a few days since Hurricane Sandy slammed her way through the mid-Atlantic and Northeastern states. Throughout the storm and as soon as the winds subsided after the storm, state DOT crews were on the job clearing roads of debris and closing roads too damaged to open.

As if we needed a reminder of the importance of photos in our communications programs, here are a few images from a few of the states affected by Hurricane Sandy. The stories these photos tell are truly worth thousands of words.

New York State Department of Transportation
House Under A Bridge

New York State Department of Transportation
Trucks Ready to Roll
More social media from NYSDOT.

Virginia Department of TransportationVirginia Snow Storm
More social media from VDOT.

Rhode Island Department of Transportation
Flood Water Over the Road
More social media from RIDOT.

North Carolina Department of Transportation
Beach Road Buckled
More social media from NCDOT.

West Virginia Department of Transportation
Tree Clearing
More social media from WVDOT.

Maryland Department of Transportation
Tree clearing
More social media from Maryland DOT.

Delaware Department of Transportation
More social media from DelDOT

Communicating winter weather and transportation misery

One of the more difficult things we as transportation communicators face is helping our customers – transit riders, cyclists, pedestrians, drivers – understand why routes are delayed or roads closed.

We can write pithy web updates. We can get the traffic reporter on the phone for a nice chat. We can write an amazing news release that leaves no doubt about the whys and hows of the problem situation. And we should do all of that. It is important and it sets the stage. But for many emergent situations, it just is not enough.

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