I was scrolling through my Twitter feed to other day and this item caught my eye.
“Watch an ADOT clip of an implosion of the 1949 Pinto Creek Bridge, west of Globe-Miami.”
”We’ll, sure I want to see that,” I thought.
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Twitter and Facebook mostly likely get most of you team’s attention, while Instagram’s massive growth — especially with younger drivers and commuters — should probably push its way into your communication strategy.
But when was the last time you really thought about how well you are managing your email lists? Do you know your typical open rate on email newsletters or other email campaigns? Continue reading
I love sports and read sports news several times a day. So it is probably not a surprise that a USA Today sports story,
“Pac-12 Conference networks come with big money at stake,”
caught my eye.
Actually, it was one specific comment made by Pac-12 Commissioner Larry Scott that got me to thinking. Commissioner Scott, describing the impetus for a new college sports network, said this: “The idea is Pac-12 content, anywhere, anytime, by any device.”
A recent Harvard Business Review blog post targets three social media marketing assumptions regarding what customers want from brands. Many transportation agencies have applied general marketing strategies – including those related to social media – to the interaction between government and its citizens. But I wonder if they “myths” that the Harvard post describe work differently in the public sector?
Talking Transportation 