Tag Archives: content marketing

Talking email: Social gets the headlines, email gets the eyeballs

Posted on February 6, 2015 by Lloyd Brown

Twitter and Facebook mostly likely get most of you team’s attention, while Instagram’s massive growth — especially with younger drivers and commuters — should probably push its way into your communication strategy. But when was the last time you really … Continue reading →

Posted in Communications, Measurement | Tagged AASHTO, American Association of State Highway and Transportation Officials, analytics, Communication, communications, content marketing, department of transportation, Departments of Transportation, email, Engagement, Facebook, GovDelivery, Instagram, newsletters, Twitter | Leave a comment

Content is king: Anytime, anywhere, any device

Posted on August 10, 2012 by Lloyd Brown

I love sports and read sports news several times a day. So it is probably not a surprise that a USA Today sports story, “Pac-12 Conference networks come with big money at stake,” caught my eye. Actually, it was one … Continue reading →

Posted in Communications, Mobile communications, Social Media | Tagged content marketing, Facebook, internet, smartphones, Social media, State DOTs, technology, Twitter, YouTube | Leave a comment

Start with the dialogue and the relationship will follow

Posted on May 24, 2012 by Lloyd Brown

A recent Harvard Business Review blog post targets three social media marketing assumptions regarding what customers want from brands. Many transportation agencies have applied general marketing strategies – including those related to social media – to the interaction between government … Continue reading →

Posted in Communications | Tagged Brand, content marketing, Customer, Facebook, Harvard Business Review, Interpersonal relationship, Marketing, public engagement, Social media, Transport | Leave a comment

Content Marketing … We Are The Media

Posted on December 21, 2011 by Lloyd Brown

For transportation agencies, whether you communicate about the highways or the buses or the bike lanes you are creating important and highly valuable content. Your customers – the system users – seek the information you have. When will the bus … Continue reading →