Talking email: Social gets the headlines, email gets the eyeballs

Twitter and Facebook mostly likely get most of you team’s attention, while Instagram’s massive growth — especially with younger drivers and commuters — should probably push its way into your communication strategy.

But when was the last time you really thought about how well you are managing your email lists? Do you know your typical open rate on email newsletters or other email campaigns?

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Content is king: Anytime, anywhere, any device

I love sports and read sports news several times a day. So it is probably not a surprise that a USA Today sports story,
“Pac-12 Conference networks come with big money at stake,”
caught my eye.

Actually, it was one specific comment made by Pac-12 Commissioner Larry Scott that got me to thinking. Commissioner Scott, describing the impetus for a new college sports  network, said this: “The idea is Pac-12 content, anywhere, anytime, by any device.”

Start with the dialogue and the relationship will follow

A recent Harvard Business Review blog post targets three social media marketing assumptions regarding what customers want from brands. Many transportation agencies have applied general marketing strategies – including those related to social media – to the interaction between government and its citizens. But I wonder if they “myths” that the Harvard post describe work differently in the public sector?

Content Marketing … We Are The Media

For transportation agencies, whether you communicate about the highways or the buses or the bike lanes you are creating important and highly valuable content. Your customers – the system users – seek the information you have. When will the bus be here? Can I drive the interstate or should I take an alternate route?

But have you thought about how you use that sought after information to grow your audience for your organization’s key message?