Wasting time on the company dime? Build a social strategy for internal audiences

How much time to do you spend on Facebook? How about Twitter?

As a communications professional, probably quite a bit of time. According to Facebook’s IPO filing earlier this year, the average Facebook user spends more than 12 minutes a day using its site. That does not include time spent using Facebook’s mobile apps.

According to ComScore, Americans are spending hours and hours every month on social media sites like Pinterest (1 hour and 17 minutes), Twitter (36 minutes), LinkedIn (17 minutes) and even poor Google Plus (6 minutes).

While we talk a lot as communicators about what that means to our external marketing efforts, time spent on social media is becoming a serious issue for transportation agencies concerned about how their employees are spending their days. Are they wasting time on social media, or are they being more efficient?

Continue reading