Streaming live events is not necessarily a new idea for transportation agencies. But one state DOT has found that leveraging live streaming capabilities within Facebook can generate huge results.
The Washington State Department of Transportation was one of the first state DOTs to experiment with Periscope, a live streaming service owned by Twitter. The 2015 State DOT Social Media Survey found that about 10 percent of DOTs in 2015 were using either Periscope, or the similar Meerkat, streaming media service.
Continue reading “Tips on using Facebook Live for transportation engagement”
An interesting study recently published in the journal Political Communication studies the level of civic engagement following the closure of daily newspapers in Seattle and Denver. The paper, Dead Newspapers and Citizens Civic Engagement, by Lee Shaker asserts that civic engagement in Seattle and Denver dropped from 2008 to 2009 after the Seattle PI and Rocky Mountain News closed their doors.
It is an interesting research effort that uses data from the Current Population Survey (CPS) conducted by the United States Census Bureau to analyze year over year participation in activities such as visiting a politician or attending a community organization meeting, such as a PTA or neighborhood watch group.
Continue reading “Shifting Audiences, Dead Newspapers Change Transportation Engagement”