Tag Archives: Business

Research for Transportation Decision-making

Transportation agencies are constantly innovating to meet the needs of an aging system, a declining revenue stream and an evolving customer base. The FHWA Highways for Life program earlier this year published a document, “A Guide to Developing Marketing Research … Continue reading

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Social Media Webinar: A few thoughts on value of online, mobile communications

Every so often I am asked to share some thoughts on social media, transportation communications, public involvement and other topics that we tend to tackle here at Talking Transportation. Wednesday was one of those days and it was a delightful … Continue reading

Posted in Communications, Mobile communications, Social Media | Tagged , , , , , , , | 3 Comments

State DOTs Expand Use of Social Media but Implementation Challenges Remain

While most state departments of transportation now actively use social media in their regular communication programs, further adoption of the online tools is being hampered by some familiar age-old challenges, according to the fourth annual State DOT Social Media Survey … Continue reading

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Five (Communication) Things I Want for the Holidays

As we move toward the season of celebration, the calendar brings us to the point at which it is natural to take stock in the year and to anticipate the coming year. The Talking Transportation blog is now a year … Continue reading

Posted in Communications, Measurement, Research, Social Media | Tagged , , , , , , , , , , , | 7 Comments