The hottest new tactic for transportation agencies is podcasts? Yes, podcasts!

It may be hard to believe, but one of the hottest media tactics is podcasting. And several transportation departments and trade associations have developed podcasts as a way to reach what experts says is a still growing audience.

According to “The Podcast Consumer 2019,” a report published by Edison Research earlier this year, 22 percent of people age 12 and older listen to podcasts weekly, and nearly a third of people listen to podcasts monthly.

Edison’s report finds that the audience share for podcasting has grown a whopping 122 percent since 2014. And, young people age 12-24 are among the largest consumers of podcasting.

Music Oomph has compiled a host of interesting statistics on podcasting.

Continue reading “The hottest new tactic for transportation agencies is podcasts? Yes, podcasts!”

New AASHTO Report Shows State DOT Social Media Trends

smreportcoverIt was only a handful of years ago that the American Association of State Highway and Transportation Officials, my work-day employer, began polling its member state departments of transportation about their growing implementation of social media tools.

 

In 2009, less than half of states used Facebook and then most were tepid in their level of engagement. The dominant tool for state DOTs was Twitter, but it was used almost exclusively for sharing roadway traffic conditions and emergency information.

Continue reading “New AASHTO Report Shows State DOT Social Media Trends”