Advertising Transportation: Are all those customers worth much?

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Thousands of people every day visit transportation department web sites. Ever wonder how much those eyeballs are worth?

Transit agencies have dabbled in advertising to customers for years, but transportation departments rarely try to generate revenue from their online properties. In a time of declining revenue, what is the chance that states are sitting on a gold mine in the form of dedicated, regular web site visitors? One state DOT has been exploring that question over the last few years.

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