In 2009, the District Department of Transportation began what, at the time, was a fairly novel way of interacting with the public over the state of infrastructure. What became known as “Pothole Palooza” was quite brilliant. The folks at DDOT told the public to “tweet” photos and the location of potholes and someone with the city would be out to fix it within 72 hours.
The response was immediate and immediately successful. The public responded so well that in 2015, the District announced that it had fixed more than 36,000 potholes during its annual spring campaigns. You can actually see the results and track repairs on a DC DOT map. Continue reading →
But there are not any “silver bullet” messages that work in every situation.
“Mobile Messages: Moving People to Support Transportation,” analyzes the results of more than two dozen case studies; a survey of transportation agency officials; eight focus groups; and, two dial testing sessions. Continue reading →
Longtime readers of this blog know that its focus is on the practice of communicating about transportation. This blog does not attempt to take on the politics of transportation.
Gov. Rick Snyder (left) and MDOT Director Kirk Steudle discuss transportation investment during a news conference. Photo courtesy Michigan DOT.
However, in writing about one it is sometimes impossible not to include mention of the other. While that is perhaps the situation here, the interesting strategy behind a particular Michigan Department of Transportation communication effort is worth noting.