Smart connections: Don’t take aggregate for ‘granite’

It is not always obvious how much transportation touches the lives of people. But the folks over at the National Stone, Sand & Gravel Association (NSSGA) can tell you for certain how important aggregate is to the construction of the paved surfaces on which we all walk and ride.

How Many Pokémon Does It Take    NSSGAFor those who don’t know, the term “aggregate” is used in geology to describe rock made of one or more minerals. According to NSSGA, each American uses about 10 tons of aggregates every year. Aggregates are used in road building, paint, cleaning products and probably even more things than the typical person even imagines – like Pokemon.

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Tuning In: Pokemon Go #Safety Message

Not every current event is appropriate for a transportation social media feed. But the folks at Washington State Department of Transportation continue to show off their deft ability to connect with their audiences by tying in with the latest Pokemon game.

Release July 7, Pokemon Go challenges players to find Pokemon characters – in the real world. So basically, people are walking around – or worse driving around – looking for these virtual characters. Clearly, a word of safety advice is in order here, right?

Here’s the tweet from @wsdot:

And before you think that WSDOT was just overly opportunistic, consider this item posted on Vine: (editor’s note: the Vine was deleted from the site. But visit Vine to see other examples.)

And there are even people who in just the first week think walking and playing the game is too “boring.” So, they are trying to figure out how to drive and play the game “safely.”

As if the world of driving wasn’t already difficult enough!

MoDOT Creatively Demonstrates Proper Merging

One of my biggest complaints about working in transportation is that so many of us in the business tend to talk about the movement of cars and trucks when in reality our work in transportation is about moving people and goods.

The Missouri Department of Transportation has produced a video that tackles one of the hardest concepts to explain to drivers. And, they do it in a way that shows people making decisions about how to merge in a construction zone.

The cute kids help make the point that the concept of merging is so simple, even a kid gets it. Nice job, MoDOT.

WSDOT Video Explores Tunnel Construction

One of the tremendous opportunities offered by online video is the ability to take transportation stakeholders to places they might never go and to see things they might never see.

The Washington State Department of Transportation recently gave its stakeholders a unique view of the State Route 99 tunnel currently under construction. So far, the simple aerial view inside the tunnel has earned more than 154,000 views on YouTube.

According to WSDOT, the massive tunnel boring machine Bertha had carved nearly a third of the length of the nearly 2-mile-long tunnel that will ultimately replace the aging Alaskan Way Viaduct that runs north and south along Seattle’s iconic waterfront.

 

Ohio’s ‘Don’t Be That Driver’ Key Message for 2016 Work Zone Awareness Campaign

National Work Zone Awareness week runs April 11-15 and its theme this year is “Don’t Be That Driver.”

The Ohio Department of Transportation, the host of this year’s national kick-off event near Toledo, has developed a number of creative and thought-provoking public service announcements that use humor to make the point that driving safely through work zones is the responsibility of all drivers.

More information on the National Work Zone Awareness week and the coalition of supporting organizations is available from American Traffic Safety Services Association, including details on a new 2016 initiative that encourages people and organizations to display orange to support the work zone safety theme.