Two DOTs Unveil New Websites Focused on Users

The workhorse of the modern strategic communications program is the website. It’s the starting point, hosting the most important elements of a brand – from the visuals to the basic brand promise.

Two state DOTs – Washington (WSDOT) and New Mexico (NMDOT) – unveiled updated websites this month and both emphasize information that the public wants the most.

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New AASHTO Report Shows State DOT Social Media Trends

smreportcoverIt was only a handful of years ago that the American Association of State Highway and Transportation Officials, my work-day employer, began polling its member state departments of transportation about their growing implementation of social media tools.

 

In 2009, less than half of states used Facebook and then most were tepid in their level of engagement. The dominant tool for state DOTs was Twitter, but it was used almost exclusively for sharing roadway traffic conditions and emergency information.

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Annual Survey Shows States Still Driving Toward Greater Social Media Usage

The 2014 State DOT Social Media Survey shows states overwhelmingly prefer Facebook and Twitter over other social media tools.

The 2014 State DOT Social Media Survey shows states overwhelmingly prefer Facebook and Twitter over other social media tools.

The fifth annual state department of transportation social media survey results were released last month at the annual meeting of TransComm, the AASHTO Subcommittee on Transportation Communications.

(Editor’s note: Full disclosure, I work at AASHTO and oversee the annual survey of state DOTs. Much of the discussion below comes from observations while reviewing raw survey data.)

The survey, started in 2009, confirms what we all probably already suspect. State DOTs are heavily invested in social media outreach both in the operations and public involvement areas. The 2014 survey confirms that not only are the state DOTs utilizing social media tools, many are doing so at a very sophisticated level.
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