New AASHTO Report Shows State DOT Social Media Trends

smreportcoverIt was only a handful of years ago that the American Association of State Highway and Transportation Officials, my work-day employer, began polling its member state departments of transportation about their growing implementation of social media tools.

 

In 2009, less than half of states used Facebook and then most were tepid in their level of engagement. The dominant tool for state DOTs was Twitter, but it was used almost exclusively for sharing roadway traffic conditions and emergency information.

Continue reading “New AASHTO Report Shows State DOT Social Media Trends”

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Annual Survey Shows States Still Driving Toward Greater Social Media Usage

The 2014 State DOT Social Media Survey shows states overwhelmingly prefer Facebook and Twitter over other social media tools.
The 2014 State DOT Social Media Survey shows states overwhelmingly prefer Facebook and Twitter over other social media tools.

The fifth annual state department of transportation social media survey results were released last month at the annual meeting of TransComm, the AASHTO Subcommittee on Transportation Communications.

(Editor’s note: Full disclosure, I work at AASHTO and oversee the annual survey of state DOTs. Much of the discussion below comes from observations while reviewing raw survey data.)

The survey, started in 2009, confirms what we all probably already suspect. State DOTs are heavily invested in social media outreach both in the operations and public involvement areas. The 2014 survey confirms that not only are the state DOTs utilizing social media tools, many are doing so at a very sophisticated level.
Continue reading “Annual Survey Shows States Still Driving Toward Greater Social Media Usage”

Missouri DOT Goes Mobile to Reach Employees

screenshot of MoDOT Now App
MoDOT NOW is an employee focused app created by the Missouri Department of Transportation.

It is a common trend among communication offices around the transportation world. We spend hours working with project and program managers identifying target audiences and the key messages that we hope will change behavior, garner support for a controversial idea, or perhaps increase participation in a public process.

But as we look outward toward “the public,” or “elected officials,” we neglect a tremendously important audience — our fellow transportation employees. Yes, do not be surprised if the people with whom you work are among the least knowledgeable about your agencies core messages and organizational priorities. Continue reading “Missouri DOT Goes Mobile to Reach Employees”

Brrr! Audio, video social media tools help Maryland’s SHA share the latest road information

It’s cold out there and the Maryland State Highway Administration — like most highway and transportation agencies around the country — has plenty of tips and suggestions to help people travel safely during difficult weather events. But it is where and how SHA is posting its information that is rather interesting.

Maryland’s highway agency is using a combination of SoundCloud, Instagram, Twitter and Facebook to tightly integrate its safety messaging. Continue reading “Brrr! Audio, video social media tools help Maryland’s SHA share the latest road information”

Social Media Webinar: A few thoughts on value of online, mobile communications

Every so often I am asked to share some thoughts on social media, transportation communications, public involvement and other topics that we tend to tackle here at Talking Transportation. Wednesday was one of those days and it was a delightful 90 minutes or so of hearing about powerful social media tools and ongoing transportation-focused social media research that is underway.

“Social Media and ITS,” sponsored by Thinking Highways included presentations by several experts in research and transportation issues including Larry Ehl, publisher of Transportation Issues Daily, and Andy Palisanamy, well-known among social media folks as @TranspoGooru. I won’t rehash too much here, but I encourage you to check out a recording of the webinar. You will need to register your name and email address, but I think the content is worth it.

Continue reading “Social Media Webinar: A few thoughts on value of online, mobile communications”