Category Archives: Measurement

Talking email: Social gets the headlines, email gets the eyeballs

Twitter and Facebook mostly likely get most of you team’s attention, while Instagram’s massive growth — especially with younger drivers and commuters — should probably push its way into your communication strategy. But when was the last time you really … Continue reading

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Can you hear me now? Taking time to evaluate the communication effort

Regardless of where we work in transportation communications — state or local transportation department, transit agency or special interest group — we all have messages to deliver and stories to tell. Have you ever asked how that was going? Sure, we … Continue reading

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Research for Transportation Decision-making

Transportation agencies are constantly innovating to meet the needs of an aging system, a declining revenue stream and an evolving customer base. The FHWA Highways for Life program earlier this year published a document, “A Guide to Developing Marketing Research … Continue reading

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