Talking Time: US Times Zones and Other Oddball DOT Stories

pugg-wall-clock__13080_PE040801_S4Departments of transportation have all kinds of responsibilities that go far beyond filling potholes and making sure the traffic signals are synchronized. During my time at the Washington State Department of Transportation, I was constantly amazed at the variety of projects and programs that were carried out by the dedicated agency staff and consultants.

For instance, each October WSDOT partners with Cascade Bicycle Club and other groups around the state to manually count walkers and bicyclers through the state. One particularly interesting afternoon, I explored the underside of a bridge to help discourage pelagic cormorants from nesting ahead of a much needed bridge maintenance season. Then there was the Amtrak Cascades Schools on Trains program, which WSDOT managed.

State DOTs partner with local communities on safety projects. In one case, a local high school lost a young driver in a crash and community members wanted to figure out a way to calm traffic and improve safety. Sitting in a vision session with police, fire, teachers and parents – as well as students – will certainly bring home the idea that DOTs are about more than laying down pavement.

As a communications person, knowing your agency inside and out is crucial to building confidence with your co-workers and with the media and community with whom you connect. If at all possible, get out of the office and ride along with maintenance crews, bridge inspectors, or roadside assistance units. Visit with your agency’s archaeologist, biologist or other environmental specialist. There are experts in your agency who are nationally known. I guarantee it. Knowing who they are makes you a better resource and gives you a better person to confidently speak about the transportation issues facing your state.

Think about this interesting, unsung specialists when it is time for your team to update the agency blog, or share a story on Facebook or Twitter. These interesting areas of your agency — the spaces and places that are not always obvious to the average driver, pedestrian or cyclist — are the source for great content.

By the way, did you the U.S. Department of Transportation is responsible for Daylight Saving Time? Yes, the USDOT was given responsibility for overseeing the U.S. time zones and the uniform observance of Daylight Saving Time since “time standards were first instituted by the railroad industry.” 

Imagine the gems like that you can find in your own agency, and all you need to do is look.

Advertisements

Author: Lloyd Brown

I am the director of communications for the American Association of State Highway and Transportation Officials. I enjoy running marathons and triathlons, playing guitar and spending time with family. My professional interest is in how social media and new technology shapes the communication relationship between government and the general public. I have a Master’s degree in Communications and Leadership from Gonzaga University in Spokane and a bachelor’s degree in Communications from Washington State University.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s