In transportation circles we tend to talk among ourselves a bit. Those in construction, planning, engineering and operations all understand the reasons why a robust transportation infrastructure is important to the national economy and our quality of life, largely because it is important to these industries’ economies and qualities of life.
What we can miss is the broader coalition of advocates who can offer a much more credible commentary on the situation. In this video, the National Retail Federation does an excellent job telling the story of how 420 million packages will be shipped this holiday season. And, those packages are not moving to your doorstep by drones. It takes a dynamic and dependable transportation system for our economy to move.
So, next time you find yourself looking at your coalition of support, ask the simple question, “Who are the customers?” It will keep you focused on the best messages and you will find a deeper pool of advocates than you might have first imagined.