One DOT’s Approach to Road Delays – Animating Summer Construction

I had planned to post today on measuring public relations success. But that will wait until next week.

After seeing the latest video from the Washington State Department of Transportation, I decided to share this instead.

I have some history with this project from my time working at WSDOT and one of the challenges the project team faces is the remote location of the work, which is located in a heavily traveled mountain pass between major population centers. This video does an excellent job explaining the project and how it will impact drivers without bogging down in jargon.

I’m not sure you’ll see a better summer construction video this year.


About Lloyd Brown

I am the director of communications for the American Association of State Highway and Transportation Officials. I enjoy running marathons and triathlons, playing guitar and spending time with family. My professional interest is in how social media and new technology shapes the communication relationship between government and the general public. I have a Master’s degree in Communications and Leadership from Gonzaga University in Spokane and a bachelor’s degree in Communications from Washington State University.
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2 Responses to One DOT’s Approach to Road Delays – Animating Summer Construction

  1. Pingback: One of the Best-Ever Videos of a Transportation Project? | Transportation Issues Daily

  2. Kudos to WSDOT for using this innovative approach … hopefully Caltrans tries this method in the future too.

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