One DOT’s Approach to Road Delays – Animating Summer Construction

http://youtu.be/C6IuS4FusEI

I had planned to post today on measuring public relations success. But that will wait until next week.

After seeing the latest video from the Washington State Department of Transportation, I decided to share this instead.

I have some history with this project from my time working at WSDOT and one of the challenges the project team faces is the remote location of the work, which is located in a heavily traveled mountain pass between major population centers. This video does an excellent job explaining the project and how it will impact drivers without bogging down in jargon.

I’m not sure you’ll see a better summer construction video this year.

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I had planned to post today on measuring public relations success. But that will wait until next week.

After seeing the latest video from the Washington State Department of Transportation, I decided to share this instead.

I have some history with this project from my time working at WSDOT and one of the challenges the project team faces is the remote location of the work, which is located in a heavily traveled mountain pass between major population centers. This video does an excellent job explaining the project and how it will impact drivers without bogging down in jargon.

I’m not sure you’ll see a better summer construction video this year.

Don’t Barrel Through Work Zones

In Washington state, where the department of transportation’s favorite color is green, everyone is orange. Really. Everyone.

They’re orange in Louisiana, too. From Oklahoma to North Dakota, Maine to Florida, Texas to Michigan – nearly every state will feature some kind of activity in recognition of National Work Zone Awareness Week, April 23-27. Continue reading “Don’t Barrel Through Work Zones”

Latest Pew study gives further evidence that it is a mobile world

20120414-110514.jpgThe latest Pew Internet and American Life Project report that was released last week found that a whopping 63% of American adults access the internet through some kind of wireless/mobile device.

In addition, nearly 90% of American adults have a cell phone, six in 10 have a laptop, and nearly 20% own an e-book reader, and nearly 20% have a tablet computer (such as an iPad).

The ramifications of these data for transportation communications professionals is significant. The trend we forecast 18 months ago has already arrived. We now have an almost entirely mobile audience that is no longer tethered to a computer attached to a wall.

Continue reading “Latest Pew study gives further evidence that it is a mobile world”

Pinterest as a transportation tool – Useful or just interesting?

The office bulletin board
The bulletin board in my office is a literal Pinterest.

There has been quite a bit of talk about Pinterest recently. Several friends and colleagues have asked why this social media site is so popular (what do I do there!) and how it might be useful for transportation communication programs.

First, Pinterest is like a series of bulletin boards that you might have hanging in your office or ¬†kitchen. Things posted on the cork bulletin board in my office include photos of my son, an old article I wrote for a magazine, a demo cover for an AASHTO report and the steps for posting an AASHTO news release online. Continue reading “Pinterest as a transportation tool – Useful or just interesting?”