So what do you do, again?

http://youtu.be/TofL2omAvqA

One of the more difficult things transportation communications professionals sometimes face is explaining to people what we do.

Jim Westhoff of Deleware Department of Transportation shared this video taken during career day at a local elementary school. Jim energetically explained to small groups of students – which totaled more than 500 school kids throughout the day – why transportation department communications are so important.

So what do you think? Did Jim get it right? Did he forget anything? What do you tell your family and friends when they ask you what you do?

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One of the more difficult things transportation communications professionals sometimes face is explaining to people what we do.

Jim Westhoff of Deleware Department of Transportation shared this video taken during career day at a local elementary school. Jim energetically explained to small groups of students – which totaled more than 500 school kids throughout the day – why transportation department communications are so important.

So what do you think? Did Jim get it right? Did he forget anything? What do you tell your family and friends when they ask you what you do?

Author: Lloyd Brown

I am the director of communications for the American Association of State Highway and Transportation Officials. I enjoy running marathons and triathlons, playing guitar and spending time with family. My professional interest is in how social media and new technology shapes the communication relationship between government and the general public. I have a Master’s degree in Communications and Leadership from Gonzaga University in Spokane and a bachelor’s degree in Communications from Washington State University.

1 thought on “So what do you do, again?”

  1. Wow! Jim Westhoff did get it right, and DelDot is one of those departments that does
    so much we sometimes forget all the things they are responsible for when it comes to our highways. Thank you Jim Westhoff for sharing your career with our students!

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