February resources for transportation communication pros

Periodically I come across resources that I think might good to have handy. Here is February’s list of sites and tools that I think transportation communicators might find useful.

Topsy – This site streams whatever is most popular on the web. Want to know the trending hashtag on Twitter? How about the most watched videos on YouTube? The highest ranking “experts” online in particular topic? You can search all of these at Topsy, and it also crawls Google+ for those interested in tracking what is being said on that emerging social network.

Mashtrans.org  – This blog offers a methodical reference librarian approach to explaining Web 2.0 tools and how transportation agencies use those tools. I like how the Institute of Transportation Studies Library, which manages the site, includes real world transportation agency examples.

Los Angeles Transportation Library blog – Like the Transportation Communications Newsletter, this site offers daily headlines. In addition, Metro Los Angeles, which runs the site, has put together one of the deepest and richest transportation communication research resources on the web. You can find a listing of transportation blogs, transportation advocacy groups, communication campaigns and much more.

Peer Index – Another tool like Klout that is designed to measure social media influence. While I have watched Klout scores wander high and low, Peer Index seems to be much more steady.

KD Paine’s Measurement Blog – It is hard measuring public relations and communications efforts. This blog has information on the latest strategies and tools to help measure your social media and online efforts. Warning, this is not always easy material, but it is worth the investment if you are serious about wanting to take your measurement efforts to a new level.

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About Lloyd Brown

I am the director of communications for the American Association of State Highway and Transportation Officials. I enjoy running marathons and triathlons, playing guitar and spending time with family. My professional interest is in how social media and new technology shapes the communication relationship between government and the general public. I have a Master’s degree in Communications and Leadership from Gonzaga University in Spokane and a bachelor’s degree in Communications from Washington State University.
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