To remain most effective in communications, it is a good idea to pay attention to what’s happening on the Internet. After all, the societal embrace of the Internet with all of its information sharing and communications power has had a profound influence on society and the ways in which we see the world.
I often cite the Pew Internet and American Life Project for its ongoing tracking of trends related to the Internet and the ways in which we interact on the Internet. Pew Internet is marking the 25th anniversary of the Internet with a series of reports. The first report, published last month, was an overall look at the development of the Internet and its rapid adoption by society. It’s very interesting material and worth digging into.
MoDOT NOW is an employee focused app created by the Missouri Department of Transportation.
It is a common trend among communication offices around the transportation world. We spend hours working with project and program managers identifying target audiences and the key messages that we hope will change behavior, garner support for a controversial idea, or perhaps increase participation in a public process.
But as we look outward toward “the public,” or “elected officials,” we neglect a tremendously important audience — our fellow transportation employees. Yes, do not be surprised if the people with whom you work are among the least knowledgeable about your agencies core messages and organizational priorities. Continue reading
Posted in Communications, Mobile communications
Tagged Communication, communications, internal communication, Missouri Department, Missouri Department of Transportation, mobile, Mobile media, MoDOT, Smartphone, smartphones, state department of transportation, State Departments of Transportation, state dot, State DOTs, strategic communications, technology, transportation employees, video
The Transportation Research Board held its annual meeting earlier this month in Washington DC. More than 11,000 people descended on the three hotels that host the series of discussions, workshops, poster sessions and committee meetings. In the broader transportation world, TRB’s annual meeting is the ultimate place to catch up with industry leaders and hear the latest in research trends and successful tactics.
For the transportation communicator, TRB’s annual meeting includes many important sessions, and one that I always enjoy is the 90 minutes dedicated to the winners of the “Communicating Concepts with John and Jane Q. Public” competition. The TRB Planning and Environment Group each year asks transportation organizations to nominate their best work at communicating a particular aspect of transportation to the public.
Posted in Communications
Tagged animation, communications, intersection, public engagement, state department of transportation, State DOTs, strategic communications, traffic, transportation, Transportation Research Board, TRB, UDOT, Utah Department of Transportation, video, YouTube