Talking Work Zone Safety: “He’s the best dad ever”

Be Work Zone Alert

The California Department of Transportation recently launched a new work zone safety campaign featuring agency workers and their families.

The California Department of Transportation (Caltrans)  and its partners — the California Highway Patrol, California Office of Highway Safety, California Department of Motor Vehicles and Impact Teen Drivers — recently launched a new work zone safety campaign featuring Caltrans employees and their children under the tagline, “Be Work Zone Alert.”

The multimedia campaign features a beautiful web page, outdoor advertising and public service announcements. Social media posts feature the hashtag #BeWorkZoneAlert.

Continue reading

Posted in Communications | Tagged , , , , , , , , , , , , , , , , , , , , | Leave a comment

Talking email: Social gets the headlines, email gets the eyeballs

facebook_aashtoTwitter and Facebook mostly likely get most of you team’s attention, while Instagram’s massive growth — especially with younger drivers and commuters — should probably push its way into your communication strategy.

But when was the last time you really thought about how well you are managing your email lists? Do you know your typical open rate on email newsletters or other email campaigns? Continue reading

Posted in Communications, Measurement | Tagged , , , , , , , , , , , , , , | Leave a comment

Innovative ‘Driving Dead’ Series Continues with Buzzed Driving Message

The innovative Illinois Department of Transportation’s safe driving campaign, “The Driving Dead,” has posted the next episode in the series which features actor Michael Rooker and zombies.

The nearly 10-minute video, “The Gas Station,” tells the story of how even a single beer can impair one’s ability to make the kinds of critical decisions needed to drive safely.

Read more about the campaign at www.TheDrivingDeadSeries.com.

Posted in Social Media | Tagged , , , , , , , , | 2 Comments