New CEO Video Series Targets ADOT Employees

There is a common tendency among most transportation agency communication teams to overlook one of their most important audiences – the agency employees.

Internal communications is tough, whether it is done for a major corporation or a transportation agency. The organization is generally spread across a large geographic area. Employees in different work groups and geographic areas might have different access to, and comfort with, different communication technologies. And, at the end of the day, the communication team kudos for a job well done most often come from external communications with media or the general public.  Continue reading

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Talking Transportation, Innovation

The Transportation Research Board meeting held annually in Washington DC is among the largest gatherings of transportation geeks in the world. The January meeting typically tops 11,000 attendees with sessions and workshops beginning early in the morning and running well into the evening. The printed agenda is massive and looks and weighs like a major city phone book. The TRB annual meeting is indeed a big deal. Continue reading

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Sasquatch takes a walk, educates Oregonians on pedestrian crossings

There is no shortage of creativity in transportation communications. In this example, the folks at Oregon Department of Transportation and Metro – the Portland area regional government – turned to a Northwest icon to help educate motorists about pedestrian crossings.

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