Tag Archives: YouTube

Transportation As Symphony

Regular readers know that I’m a big fan of video. This new clip from the Virginia Department of Transportation does a fantastic job of describing how new technology will help keep things in “tune” along the state’s Interstate 66.

Posted in Communications | Tagged , , , , | 1 Comment

Talking Transportation: In the Field … On the Mark

Translating the difficult language of transportation is one of the greatest responsibilities for the modern transportation communicator. We work among a very technically minded group of professionals, whether we hang around with planners or engineers. It is rather common for … Continue reading

Posted in Communications, Social Media | Tagged , , , | Leave a comment

Talking Transportation Challenge: Do We Earn It or Buy It?

The evolution of media in the past five or so years has been phenomenal. Our world of communication has changed so rapidly I worry that sometimes we do not take time to ask important questions. For instance, “Just because we … Continue reading

Posted in Uncategorized | Tagged , , , , , , , | 2 Comments

Using video well: Michigan DOT uses testimonials when talking transportation

The Michigan Department of Transportation, like a number of state DOTs around the country, have developed very strong video-making capabilities. In fact, the AASHTO annual survey of state DOTs social media usage showed that more than 78 percent were using … Continue reading

Posted in Communications | Tagged , , , , , , , , , , | Leave a comment