Regular readers know that I’m a big fan of video. This new clip from the Virginia Department of Transportation does a fantastic job of describing how new technology will help keep things in “tune” along the state’s Interstate 66.
As a communications professional, probably quite a bit of time. According to Facebook’s IPO filing earlier this year, the average Facebook user spends more than 12 minutes a day using its site. That does not include time spent using Facebook’s mobile apps.
According to ComScore, Americans are spending hours and hours every month on social media sites like Pinterest (1 hour and 17 minutes), Twitter (36 minutes), LinkedIn (17 minutes) and even poor Google Plus (6 minutes).
While we talk a lot as communicators about what that means to our external marketing efforts, time spent on social media is becoming a serious issue for transportation agencies concerned about how their employees are spending their days. Are they wasting time on social media, or are they being more efficient?
Often, the most credible person to talk about the transportation system is the maintenance worker who cares for it. Or, the engineer who designed it. In this case, Colen Cox, West Virginia DOT District 2 Supervisor, talks straight from the heart about what it means to him, as a person, to be part of helping people get back to normal after a devastating storm.