Like millions of people living along the East Coast this week, I hunkered down and waited out “frankenstorm” that was Hurricane Sandy. My family and I were glued to Facebook and Twitter, in addition to local TV channels and CNN.
I was supposed to be in Utah today to participate in a panel discussion on the use of social media by transportation agencies in the public involvement process. But by Sunday afternoon it was clear that the storm was so huge, my most reasonable plan should be to stay home and make sure my family was safe. My Utah hosts suggested that if conditions allowed we could still have me participate in the session via Skype or Google+. Continue reading →
In addition, nearly 90% of American adults have a cell phone, six in 10 have a laptop, and nearly 20% own an e-book reader, and nearly 20% have a tablet computer (such as an iPad).
The ramifications of these data for transportation communications professionals is significant. The trend we forecast 18 months ago has already arrived. We now have an almost entirely mobile audience that is no longer tethered to a computer attached to a wall.
Transportation is about movement. If you are in the business of communicating about transportation, understanding movement seems about as basic a skill as you might need. Yet, many of our colleagues in the business are slow to realize that our audiences are now more mobile than ever before.
Research suggests that as many 80 percent of American adults use the internet in one way or another. Nearly 60 percent of internet using adults access the internet wirelessly. Expect that number to climb significantly thanks to all those iPads, Kindle Fire, e-readers, iPhones and other smartphones sold during the holiday shopping season.
What does that mean for transportation communicators? A significant percentage of your core customer base is mobile. The people who make up that base will expect you to be mobile too. Continue reading →