Tag Archives: Washington State Department of Transportation

Talking safety: States leverage social tools in winter travel messages

It’s the most wonderful time of the year. No, not because it is the holiday season, although that is nice. It’s wonderful because we get to see state transportation agencies using the power of social media to help travelers around … Continue reading

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Video rising: News consumers, mobile devices make video critical storytelling tool

Video is a powerful tool for telling stories. That’s obvious in how YouTube.com has become the second most popular internet search engine. And, last month the Pew Research Center’s Project for Excellence in Journalism released a report showing that there is … Continue reading

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One DOT’s Approach to Road Delays – Animating Summer Construction

http://youtu.be/C6IuS4FusEI

I had planned to post today on measuring public relations success. But that will wait until next week.

After seeing the latest video from the Washington State Department of Transportation, I decided to share this instead.

I have some history with this project from my time working at WSDOT and one of the challenges the project team faces is the remote location of the work, which is located in a heavily traveled mountain pass between major population centers. This video does an excellent job explaining the project and how it will impact drivers without bogging down in jargon.

I’m not sure you’ll see a better summer construction video this year.

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Podcasting: Transportation’s forgotten ‘new’ media

It was not that long ago that podcasts were quite popular. The proliferation of portable audio devices like early iPods and Zune devices helped to create a demand for audio that spilled into a podcast revolution. According to Wikipedia, the … Continue reading

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