State departments of transportation have focused on accountability and transparency — two common catch phrases in our business — for as long as there have been departments. At least a dozen years ago or more state transportation agencies began focusing on how to communicate in a way that helps the public better understand where their money was being spent.
Regular readers know that I’m a big fan of video. This new clip from the Virginia Department of Transportation does a fantastic job of describing how new technology will help keep things in “tune” along the state’s Interstate 66.
Video is a powerful tool for telling stories.
That’s obvious in how YouTube.com has become the second most popular internet search engine. And, last month the Pew Research Center’s Project for Excellence in Journalism released a report showing that there is a growing symbiotic relationship between news media and news consumers on YouTube. Which means that the news outlets are increasingly delivering news that is viewed on YouTube but also that those news outlets are increasingly using citizens’ video in their broadcasts.