More evidence was released this week suggesting that the days of sitting-at-a-desk, full-monitor web site experiences are waning.
The Pew Internet and American Life Project published its latest research that shows roughly 63% of American cell phone users access the internet with their cellphones. That translates to more than half of all American adults. And of those who access the internet via cell phones, more than a third say it is the primary way in which those cellphone owners access the internet.
Perhaps the next round of questions should ask why isn’t everyone accessing the internet through their cellphones? Continue reading →
Regular readers know that I’m a big fan of video. This new clip from the Virginia Department of Transportation does a fantastic job of describing how new technology will help keep things in “tune” along the state’s Interstate 66.
Earlier today I was working on preparing materials for some training sessions and I was reminded of something said by Neil Postman, a very important media critic and social theorist who never lived long enough to see the full development of “cyberspace,” the term used to describe our online world in the 1990s.
Postman answered,”Well, the, the worst images are of people who are overloaded with information which they don’t know what to do with, have no sense of what is relevant and what is irrelevant, people who become information junkies.”
The most trusted spokespersons are technical, academic experts.
This matches nicely some focus group research conducted a few years ago that asked citizens in different parts of the United States what it would take for those citizens to want to support increased funding. The answer? Technology, innovation, renewal.
Sure, I’m tying together examples of very different research with very different research samples. But the point, I think, is worth considering.
If you want to move people toward support for your transportation organization, focus on the technology, renewal and innovation that you already have on hand. And, get a technical expert or a person in the field to be your spokesperson.
It might seem simple, but that is the kind of simple strategy that can turn heads.