I was running with a friend the other day and we were talking transportation. I do that a lot.
Run and talk transportation.
But this time, my friend and I were specifically discussing the unique nature of being a communications professional in an engineering world. Some times, the engineers just do not understand what we do. They, generally speaking, do not always value what communications professionals offer in a transportation organization.
And, in the midst of the conversation in which was trying to describe living with such challenges, I came to a realization.
It’s all about the data.
Let me explain. And, if you are an engineer, please just follow my logic here. This is NOT an engineer bashing column.