Tag Archives: Marketing

Technology transfer: Consider the audience when developing the engagement plan

Posted on June 7, 2012 by Lloyd Brown

Transportation planners and communication types are always looking for the most efficient and effective ways of engaging the public in conversations about transportation. Mostly, we want to make sure that the people who are affected by transportation decisions have an … Continue reading →

Posted in Communications, Research, Social Media | Tagged Facebook, Marketing, Online Communities, Pew Internet, public engagement, Social media, Social network, social-media, transportation, Twitter | Leave a comment

Growing Your Twitter Followers, As Easy As 1-2-3

Posted on May 29, 2012 by Lloyd Brown

You finally leaped over the legal team, juked past the IT group and came up with the perfect Twitter handle. Your transportation agency is now part of the mobile/social web. Your agency has a Twitter feed. Congratulations! Now, all you … Continue reading →

Posted in Mobile communications, Social Media | Tagged @hashtags, Facebook, Marketing, Online Communities, Social media, Social network, transportation, Trending and Popularity, Twitter | Leave a comment

Start with the dialogue and the relationship will follow

Posted on May 24, 2012 by Lloyd Brown

A recent Harvard Business Review blog post targets three social media marketing assumptions regarding what customers want from brands. Many transportation agencies have applied general marketing strategies – including those related to social media – to the interaction between government … Continue reading →

Posted in Communications | Tagged Brand, content marketing, Customer, Facebook, Harvard Business Review, Interpersonal relationship, Marketing, public engagement, Social media, Transport | Leave a comment

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