Social media as an accepted stand-alone public relations practice remains just a few years old, but for some reason I still find it easy to think that there is little new under the sun.
After all, if we break apart social media into their functional pieces the actual act of sharing information today is not much different from it was when the young PR industry was ruled by guys who walked newspaper newsrooms drumming up interest in their clients’ news. Continue reading →
The survey, which is conducted each spring, asks state departments of transportation about their use of social media tools and issues related to deployment of social media tools as a way to measure the adoption, implementation and best practices for the industry. (Editor’s note: Full disclosure time. I annually help write the survey and help analyze the results of this report for AASHTO, which is my employer).
This year’s report found that nearly 90 percent of respondents are using both Facebook and Twitter accounts to communicate with the public, by far the most popular social media tools for state DOTs. By comparison, “In 2010, less than half of state DOTs used Facebook and only 26 states had Twitter accounts.” Continue reading →
As a communications professional, probably quite a bit of time. According to Facebook’s IPO filing earlier this year, the average Facebook user spends more than 12 minutes a day using its site. That does not include time spent using Facebook’s mobile apps.
While we talk a lot as communicators about what that means to our external marketing efforts, time spent on social media is becoming a serious issue for transportation agencies concerned about how their employees are spending their days. Are they wasting time on social media, or are they being more efficient?
There is an aspect to communications work that is always evolving. We talk about it often here on this blog, that technology influences behavior and societal expectations for how transportation agencies can, and should, share information with its stakeholders and customers.
Keeping up with it all is hard work. From public participation to public information, communication and outreach best practices are evolving so rapidly that it is unreasonable for any one person to be considered the premiere expert on all of it.