Tag Archives: Facebook

State of the Media: Why it still matters

I learned some very important lessons in journalism school (aka: Washington State University. Go Cougs!). I learned the proper use of the comma. I learned never to use passive verbs. And I learned to follow the money. Always follow the … Continue reading

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Social Media Tools in Practice: Arizona DOT Talking Transportation

Social media tools work best when embedded within an existing, well-rounded communication program and when those tools are leveraged to their truest capabilities. And the Arizona Department of Transportation this week proved it. Earlier this week, while many people were … Continue reading

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Talking Transportation Challenge: Do We Earn It or Buy It?

The evolution of media in the past five or so years has been phenomenal. Our world of communication has changed so rapidly I worry that sometimes we do not take time to ask important questions. For instance, “Just because we … Continue reading

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