State departments of transportation have focused on accountability and transparency — two common catch phrases in our business — for as long as there have been departments. At least a dozen years ago or more state transportation agencies began focusing on how to communicate in a way that helps the public better understand where their money was being spent.
I had planned to post today on measuring public relations success. But that will wait until next week.
After seeing the latest video from the Washington State Department of Transportation, I decided to share this instead.
I have some history with this project from my time working at WSDOT and one of the challenges the project team faces is the remote location of the work, which is located in a heavily traveled mountain pass between major population centers. This video does an excellent job explaining the project and how it will impact drivers without bogging down in jargon.
I’m not sure you’ll see a better summer construction video this year.