Author Archives: Lloyd Brown

About Lloyd Brown

I am the director of communications for the American Association of State Highway and Transportation Officials. I enjoy running marathons and triathlons, playing guitar and spending time with family. My professional interest is in how social media and new technology shapes the communication relationship between government and the general public. I have a Master’s degree in Communications and Leadership from Gonzaga University in Spokane and a bachelor’s degree in Communications from Washington State University.

Advertising Transportation: Are all those customers worth much?

Posted on May 22, 2013

Thousands of people every day visit transportation department web sites. Ever wonder how much those eyeballs are worth? Transit agencies have dabbled in advertising to customers for years, but transportation departments rarely try to generate revenue from their online properties. … Continue reading →

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Iowa DOT: 100 years and counting

Posted on May 15, 2013

The interesting thing about transportation is that we have  being doing it a long time. The way that we have traveled has changed, but the fact is that whether it has been by foot, camel, train or rocket, we have … Continue reading →

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Selling Transportation: Big Challenge, Different Stories

Posted on May 7, 2013

Many different organizations have tried to raise the general public awareness for the current state of the nation’s transportation infrastructure. In March, the American Society of Civil Engineers updated its infrastructure report card, giving the United States a D+ grade … Continue reading →

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What to consider when your audience is mobile

Posted on May 5, 2013

It is hardly revolutionary these days to argue that mobile devices are changing how people access information. It seems almost too obvious when we see that sales of smart phones and tablet devices have gone through the roof in the … Continue reading →

Posted in Mobile communications | Tagged | 2 Comments