Social media tools work best when embedded within an existing, well-rounded communication program and when those tools are leveraged to their truest capabilities. And the Arizona Department of Transportation this week proved it.
Earlier this week, while many people were heading back to the office from a long weekend, the ADOT communication team was working on getting the word out about a road failure in a remote part of northern Arizona south of Page where the state highways are some of the only roads. In fact, the detour around the road collapse is 45 miles. Continue reading