Monthly Archives: August 2012

Selling transportation: Travel in their shoes, and make it local

Posted on August 22, 2012 by

Whether you’re a cycling enthusiast, a concrete proponent or someone who touts transit, there are some common communication themes that are likely to make the job of talking transportation with your customers more successful. Two important complementary reports help define … Continue reading →

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Video rising: News consumers, mobile devices make video critical storytelling tool

Posted on August 15, 2012 by

Video is a powerful tool for telling stories. That’s obvious in how YouTube.com has become the second most popular internet search engine. And, last month the Pew Research Center’s Project for Excellence in Journalism released a report showing that there is … Continue reading →

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Content is king: Anytime, anywhere, any device

Posted on August 10, 2012 by

I love sports and read sports news several times a day. So it is probably not a surprise that a USA Today sports story, “Pac-12 Conference networks come with big money at stake,” caught my eye. Actually, it was one … Continue reading →

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Media relations: Is your news outreach making the grade?

Posted on August 8, 2012 by

We are at a unique point in the evolution of transportation agency media relations. The evidence is mounting that journalists and journalism are changing in ways we hardly could have expected just a few years ago. For instance, the New … Continue reading →

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