I had planned to post today on measuring public relations success. But that will wait until next week.
After seeing the latest video from the Washington State Department of Transportation, I decided to share this instead.
I have some history with this project from my time working at WSDOT and one of the challenges the project team faces is the remote location of the work, which is located in a heavily traveled mountain pass between major population centers. This video does an excellent job explaining the project and how it will impact drivers without bogging down in jargon.
I’m not sure you’ll see a better summer construction video this year.
We need a new term for social media. The tent is too large and it includes too many online activities and communication tools that are hardly social.
Take Pinterest, for instance. Social? Perhaps, but not like Facebook. Facebook exists so that we can keep up on what our friends, family, colleagues are doing in their lives. Pinterest and many other tools are more about expressing ourselves in new and interesting ways. What about Slideshare.net or Groupon or sites like Yelp? Social, yes in some ways. But these sites are much more than just status updates and check-ins.
In addition, nearly 90% of American adults have a cell phone, six in 10 have a laptop, and nearly 20% own an e-book reader, and nearly 20% have a tablet computer (such as an iPad).
The ramifications of these data for transportation communications professionals is significant. The trend we forecast 18 months ago has already arrived. We now have an almost entirely mobile audience that is no longer tethered to a computer attached to a wall.