One of the more perplexing tech tools available to transportation communications programs is the QR code. This bar code technology offers the ability to embed a web site link within a two-dimensional Rorschach test-like image.
The promise of QR codes is great. A person with a smartphone can snap a photo of the QR code and instantly the phone’s browser opens to a link. Unfortunately, a few things have made QR codes more of a good idea than a good practice. First, the person we’re trying to reach has to know what a QR code is, and that person has to have a QR reader loaded onto their smartphone. Those are a couple of huge barriers. Second, the applications in which QR codes have been used have left me scratching my head. Continue reading