Monthly Archives: January 2012

Building your brand tweet by tweet

Posted on January 25, 2012 by

The Transportation Research Board annual meeting is one of the most comprehensive transportation meetings with more than 11,000 attendees tackling issues as diverse as signal timing and real estate right-of-way to the role of the federal government in transportation and … Continue reading →

Posted in Mobile communications, Social Media | Tagged , , , | 1 Comment

Communicating winter weather and transportation misery

Posted on January 21, 2012 by

One of the more difficult things we as transportation communicators face is helping our customers – transit riders, cyclists, pedestrians, drivers – understand why routes are delayed or roads closed. We can write pithy web updates. We can get the … Continue reading →

Posted in Communications, Social Media | Tagged , , , , | 1 Comment

Transportation mashup: Re-thinking public engagement

Posted on January 19, 2012 by

While interviewing transportation communication experts for a research project last year, I was given a wonderful description of traditional public involvement practices. One of the communication experts explained that for at least 20 years, government has encouraged the public to … Continue reading →

Posted in Communications, Social Media, Uncategorized | Tagged , , , , , , | 1 Comment