New York State DOT hits home with new work zone PSA

The New York State Department of Transportation this week released a new public safety announcement video that hits close to home for anyone who has worked on the road, with those who work on the road or each morning kiss their loved one goodbye hoping they return from working on the road. Here’s the formal announcement from Gov. Cuomo.

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Can you hear me now? Taking time to evaluate the communication effort

RTG79RqTLRegardless of where we work in transportation communications — state or local transportation department, transit agency or special interest group — we all have messages to deliver and stories to tell.

Have you ever asked how that was going?

Sure, we can track how many news releases we write and some even go further and track what publications actually print stories that include mention of our agencies. But how can we track whether our messages are really getting delivered? Are people really listening?

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