Can you hear me now? Taking time to evaluate the communication effort

RTG79RqTLRegardless of where we work in transportation communications — state or local transportation department, transit agency or special interest group — we all have messages to deliver and stories to tell.

Have you ever asked how that was going?

Sure, we can track how many news releases we write and some even go further and track what publications actually print stories that include mention of our agencies. But how can we track whether our messages are really getting delivered? Are people really listening?

Continue reading

Posted in Measurement | Tagged , , , , , , , , , , , , | 3 Comments

Ohio DOT wraps record-busting winter in 50 seconds

Transportation communicators are in the information business. It remains a challenge to think of new ways to creatively sharing critical information. Therefore, a major hat-tip to the Ohio Department of Transportation.

ODOT turned to YouTube to share their annual snow and ice wrap up statistics.

According to the video, ODOT used more than 1 million tons of salt, compiled 1.2 million hours worked, drove 14 million miles and spent $113 million on snow and ice fighting. Somehow reading the list of ODOT’s accomplishments is not quite as powerful as seeing it on video.

Not every state transportation department or transit agency has access to video. But we all have the ability to think beyond the news release.

 

Posted in Communications | Tagged , , , , , , , , , | Leave a comment